7 Smart Ways to Use Video in Your Marketing Strategy

So you're thinking about incorporating video into your marketing strategy, but you're not sure where to start. Trust us, you aren't alone! The possibilities are endless, making it easy to get overwhelmed when trying to identify what area of your business to focus on.

To help you set things in motion, we've compiled a list of the 7 most effective types of marketing video to consider. We've also included examples of our work to help you visualize each one.


1. Broadcast Video:

TV Commercials are still one of the best ways to reach the masses. Running a local or national TV spot gets you in front of your customers and helps grow your brand. With quality video, even a short spot can be strong enough to put your business on the map.

Example: Baileigh Industrial television commercial


2. Explainer Animation Video:

This one has become very popular in recent years. Explainer animation videos are excellent visual tools to help simplify and quickly explain a complex process. With the power of animation, you don't need to worry about the weather, location scouting, sourcing props, or booking talent; everything can be digitally rendered.

Example: MRO on PHI Security


3. Website Video:

Studies show that including video on your website landing page can increase conversion rates by 80%. Why? Because video encourages people to stick around your website longer, allowing time for your brand message to sink in. Video content also has the ability to humanize your company by providing viewers with a behind-the-scenes look into your organization. And simply, people would rather watch video content to learn about your business than read lengthy text. 

Example: Plexus Corp company overview on their homepage


4. Product Video:

The statistics speak for themselves: prospects who view a video of a product are 85% more likely to buy

Video is a great way to show-and-tell your product and gets customers familiar with it's uses. You can easily explain all of your product's capabilities by highlighting the benefits and showcasing the features. Video allows you to paint a picture for your audience, illustrating how your product could fit into their life.

Example: KOHLER's BubbleMassage Air Bath Hydrotherapy


5. Campaign Video:

Releasing a new product? Introducing a new service? Promoting an upcoming event? Whatever your big announcement may be, utilizing a campaign video to launch your new venture will ignite your audience.

Example: KI campaign video announcing expansion to China


6. Testimonial Video:

Showing off your happy customers is a great way to gain the trust of prospective customers. A solid testimonial could be that final touch to seal the deal. According to marketing research, customer testimonials are the #1 most effective type of video marketing content.

Example: Employment Resource Group "Pixie Dust" testimonial


7. How-To Video:

Think about your own life for a moment. How often do you start an internet search with "how to"? Statistically speaking, 91% of smartphone users consult the internet for help completing a task.

Incredibly popular on YouTube, how-to videos will inspire and educate your audience while establishing you as a thought-leader in your industry.

Example: Johnsonville hands and pan video of Cajun Jambalaya


If you have questions about applying video to your marketing strategy, let us know!
We want to help you put your business in motion.

Contact us at info@imagestudios.com 


Image Studios is a full-service production company located in Wisconsin, offering integrated photography, video, and CGI services. Our video productions have won numerous awards and we have been recognized as a top video production company by DesignRush.